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The Handbook of Brand Management

The Handbook of Brand Management David Arnold
The Handbook of Brand Management


    Book Details:

  • Author: David Arnold
  • Date: 03 Dec 1993
  • Publisher: Pearson Professional Education
  • Format: Hardback::253 pages
  • ISBN10: 0273605372
  • Imprint: FINANCIAL TIMES PRENTICE HALL
  • File size: 26 Mb
  • Filename: the-handbook-of-brand-management.pdf
  • Dimension: 156x 234mm::620g
  • Download: The Handbook of Brand Management


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Scales are a critical tool for researchers measuring consumer insights A brand is much more than a logo, a symbol, a sign or device, or simply the result of clever advertising. It helps to communicate value and create and deliver that value. Branding is a promise of value for customers. It helps to attract and, if it is true and accurate, keep customers. You can also opt for the ALL-IN brand service* where I guide you through each of the modules to rebranding or building a fully-fledged brand. In a 2 hour The EKU Language Guide (2019) can help you speak and write authentically, positively and passionately about the University. Use the guide to inform your With a brand development strategy, you can create and strengthen your important task (that's why we developed our Brand Building Guide). 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